John wiley sons data mining techniques for marketing sales 6 ppt

John wiley sons data mining techniques for marketing sales_20 pptx

... asking, 67 68 data marts, 485, 491–492 data selection contents of, outcomes of interest, 64 data locations, 61 62 density, 62 63 history of, determining, 63 scarce data, 61 62 variable ... data correction, 72–74 data exploration, 64 68 data mining process, 54–55 data selection, 60 64 data transformation, 74– 76 data translation, 56 60 learning sources truthful, 48–50 untruthful, ... data exploration assumptions, validating, 67 descriptions, comparing values with, 65 discussed, 64 distributions, examining, 65 histograms, 565 – 566 intuition, 65 question asking, 67 68 ...

John wiley sons data mining techniques for marketing sales_2 pptx

... 2. Mining data to transform the data into actionable information. 3. Acting on the information. 4. Measuring the results. business opportunities Act where analyzing data on the information. ... can provide value. into actionable information using data mining techniques. Identify Transform data 1 2 3 4 5 6 7 8 9 10 Measure the results of the efforts to complete the learning cycle. ... hours for reports System of record for data Copy of data Descriptive and repetitive Creative First, problems being addressed by data mining differ from operational problems—a data mining...

John wiley sons data mining techniques for marketing sales_4 pdf

... Page 86 86 Chapter 3 before. The newly discovered relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. ... penetration. 47 064 3 c04.qxd 3/8/04 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques ... California based on data that excludes calls to Los Angeles. Step Six: Transform Data to Bring Information to the Surface Once the data has been assembled and major data problems fixed, the data...

John wiley sons data mining techniques for marketing sales_5 pdf

... proportion (as a line) on the same chart for stop reasons associated with a particular marketing effort. 47 064 3 c04.qxd 3/8/04 11:10 AM Page 113 Data Mining Applications 113 The bizocity score ... scales for each change. In the previous 47 064 3 c05.qxd 3/8/04 11:11 AM Page 127The Lure of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data ... messages are most appropriate for each one. Even a customer with low scores for every offer has higher scores for some then others. In Mastering Data Mining (Wiley, 1999), we describe how this...

John wiley sons data mining techniques for marketing sales_6 ppt

... 94,910 45,810 854,190 1.59 0.09 0.18 0.01 1. 86 17.23% 16. 91% 5,000 95,000 46, 800 853,200 5.18% 5,180 94,820 46, 620 853,380 6. 25 0.34 0 .69 0.04 7.33 0 .68 % 0 .60 % 5,000 95,000 47,700 852,300 5.27% ... 1,850.2 523.1 4,187.7 1, 362 –110 –1,252 1,002.3 23.2 374.1 KINGS 6, 257.9 1, 769 .4 14, 163 .7 3,515 –3 76 –3,139 1,974.5 80.1 69 5 .6 NASSAU 4,251.1 1,202.0 9 ,62 1.8 –1,1 16 371 745 293.0 114.5 57.7 ... 4,0 56 1,319.9 19.2 66 0.5 QUEENS 5,245.2 1,483.1 11,871.7 1,021 –103 –918 198.7 7.2 70.9 RICHMOND 798.9 225.9 1,808.2 –15 51 – 36 0.3 11 .6 0.7 SUFFOLK 3,133 .6 8 86. 0 7,092.4 –223 1 56 67 15.8...

John wiley sons data mining techniques for marketing sales_8 ppt

... 1.000 0.0000 0.5 263 0.2593 0.0000 0. 464 6 0.2 160 0.0000 -0.23057 -0.2 166 6 -0.49728 0.48854 -0.24754 -0. 262 28 0.53988 -0.53040 -0.53499 0.35250 -0.52491 0. 861 81 input constant ... freely. 47 064 3 c07.qxd 3/8/04 11: 36 AM Page 2 26 2 26 Chapter 7 Feed-Forward Neural Networks A feed-forward neural network calculates output values from input values, as shown in Figure 7 .6. The ... 0.3333 B 1.0000 0 0.0000 120 0.5 263 Living_Area 161 4 0.2593 0 0.0000 210 0. 464 6 Recroom_Area 0 0.0000 Basement_Area 175 0.2 160 $1 76, 228 weight Num_Apartments Year_Built...

John wiley sons data mining techniques for marketing sales_12 doc

... the centroid of all the data points weighted by its responsibilities for each point. Thicker arrows indicate higher weights. 47 064 3 c11.qxd 3/8/04 11:17 AM Page 366 366 Chapter 11 Gaussian ... data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 47 064 3 c11.qxd 3/8/04 11:17 AM Page 355Automatic Cluster Detection ... angles to 47 064 3 c11.qxd 3/8/04 11:17 AM Page 3 76 3 76 Chapter 11 Each of the scores of variables in the census data was available for two dif-ferent years 11 years apart. Historical data is interesting...

John wiley sons data mining techniques for marketing sales_13 docx

... 04812 16 20242832 36 40444852 56 60 64 68 72 76 Tenure (Weeks after Start) Figure 12 .6 A subscription business has customer hazard probabilities that look like this. 47 064 3 c12.qxd 3/8/04 ... EACH AGE RANGE 35–39 yrs 0. 16% 40–44 yrs 0.24% 45–49 yrs 0. 36% 50–54 yrs 0.52% 55–59 yrs 0.80% 60 64 yrs 1. 26% 65 69 yrs 1.93% 70–74 yrs 2.97% 75–79 yrs 4. 56% 80–84 yrs 7.40% 85+ yrs ... After a year ( 365 days), this means that about 30 .6 percent of the customers have left. It takes about 69 2 days for half the customers to leave. It will take another 69 2 days for half of them...

John wiley sons data mining techniques for marketing sales_19 potx

... linkage, 369 soft clustering, 367 SOM (self-organizing map), 372 vectors, angles between, 361 – 362 weighting, 363 – 365 zone boundaries, adjusting, 380 47 064 3 c18.qxd 3/8/04 11:31 AM Page 60 6 60 6 ... Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available for analysis. ... to build the data mining team and secure sponsorship for a data mining pilot. The successful efforts crossed corporate boundaries to involve people from both marketing and information technology....

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