... Street,Indianapolis, Indiana 46240 USA CONTENT MARKETING Think Like a Publisher How to Use Content to Market Online and in Social Media REBECCA LIEBResearch from this sameMarketingProfs/Junta42 study, ... of brands telling stories to attract and retain customers: custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate ... think more like a publisher to take advantage of content marketing. It explains the differ-ent types of content marketing. Do you need to amuse and entertain? Inform?Teac h? Prov id e cus tom...