... reliability, honesty and sustainability. Therefore, understanding about the brand equity, the business would provide the explanation of problems which occur in the market and bring out the suitable ... over the others. Finally, some brands command a high degree of brand loyalty.A powerful brand has high brand equity. Brands have higher brand equity to the extent that they have higher brand loyalty, ... although they can aware the brand, it is only at the Brand recognition in the Brand Awareness Hierarchy.In short, through the three charts, the Viet A brand equity can be evaluated as the second...