... oncontemporary marketing practices, with a dominant IT perspective. She has published inManagement Decision, the Journal of Marketing Management and the IrishMarketing Review, as well as presenting at ... Shift inMarketing? An Examination of Current Marketing Practices”, Journal of MarketingManagement,Vol. ,pp.–. Managing Information Technology Assimilation:A Marketing PerspectiveJournal ... ofOpportunities and Threats for Existing Business”, European Journal of Marketing, Vol. ,Nos /,pp.–.Saren, M. () “Marketing Theory”, in M. Baker (ed) Marketing Theory: A Students’ Text,London:...