... www.ftc.gov/bcp/ workshops/foodmarketingtokids/index.shtm.8. Federal Trade Commission & Department of Health and Human Services, Perspectives on Marketing, Self- Regulation & Childhood ... food and beverage marketing in a year just preceding, or early in the development of, industry self- regulatory activities designed to reduce orchangetheproleofsuch marketing tochildren.Theseinitiatives–someofwhichgrewout ... categories for marketing directed to children, adolescents, and all audiences. Samples of marketing activities or descriptions of techniques used in 2006 were also obtained.Dollars Spent on Marketing...