... trademarks of O’ReillyMedia, Inc. The Art of SEO, Second Edition, the cover image of a booted racket-tail hummingbird, and relatedtrade dress are trademarks of O’Reilly Media, Inc.Many of the designations ... from the first edition, taking into account the changes in the searchengine industry and the rising influence of social media. Nonetheless, as with the first edition, you can think of it as SEO ... do it again! Thousands of people in the Shop.org community of digital retail executives reference The Art of SEO as the number one resource to wrap their arms around the ever-changing, critical...