... 411Figure 5. LG washing machine categorized by capacity4.1.2. Psychographic LG also target buyers who concern about safety and health issues. In its sustainability report (LG, 2008, p. 7) LG has ... do. To satisfy the need of customer, recently, many electronics companies have presented many smart washing machines and LG Electronics (LGE) is not out of this trend.5.1. Product life cycle: ... http://www .lg. com/ae/press-release/article /lg- aiming-for-home-appliance-leadership-with-double-digit-sales-growth-in-2012.jsp> LG 2008, Sustainability report 2008, viewed 1 May 2012, <www .lg. com/jp/download/pdf/2008-lge-sustainability-report-eng.pdf>Phuong,...