... and immediate application to the audience forwhom it was written, it is simply ignored. If you ask how that audience knows it can, with impunity, ignore such bulletins, the answer is, they just ... first.INSIGHT 19Keep it simple . . . keep it specific . . . keep it focused on benefits . . . and you’relikely to get posted.70 Flyers, Brochures, Bulletins, and Invitations• Make the benefit obvious. ... self-contained substitute for that material. This checklist (Figure 4.6) covers the creation,printing, and mailing of invitations. It does not concern itself with who is invitedor why, except...