... Open Access Looking at the label and beyond: the effects of calorie labels, health consciousness, and demographics on caloric intake in restaurants Brenna Ellison1*, Jayson L Lusk2 and David ... but the caloric information differed acrosstreatments. Diners in the control menu treatmentreceived no nutritional information, patrons in the calorie- only menu treatment were provided the ... collegeeducation (Bachelorsi), and party size (Partyi) on caloric intake, γ1 and γ2are interaction effects between eachmenu labeling format and health consciousness on calo-ric intake, and...