... Due to results Due to research Due to competition Other Describe planned changes Objectives e.g., customer analysis, market analysis, competitor analysis, exploratory ... customers? - 20 - o Limit to important marketing ratios that are common to the industry e.g., sales cycle, advertising -to- sales, conversions from trial to purchase, website traffic -to- search ... impact distributors (e.g., distributor’s response to packaging used to ship the product). (Length: 1-3 pages) o Brief summary of current product decisions for users and distributors in terms...