... inc.comhttp://www.inc.com/eric-markowitz/tim-cook-apple-maps-apology.htmlTim Cook's Apology: the Good, Bad & Ugly Eric Markowitz | Inc.com staffSep 28, 2012Apple screwed up, and admitted it. Here are some of the highlights and lowlights of Tim Cook's ... app, and facedan avalanche of disastrous reviews and negative attention.But Tim Cook, Apple's CEO, chose not to sweep the negative press under the rug. Instead, heconfronted it, and issued ... he addressed complaints,abandoned the effort, and he, too, issued an apology. "I messed up," he wrote. Cook's "We fell short" letter is a good instruction manual for...