... Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci CLARIFYING BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF THE CONCEPT Alexander Osterwalder ... Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci Volume15, Article May 2005 CLARIFYING BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF ... Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci 1993] and would define the terms, concepts, and relationships of business models....