... corporate interests in the sport, whether as sponsors or as part of the infrastructure necessary to establishleagues, competitions and associations. In East Asia there has been a massiveexpansion ... to as hyper-globalisers, transformationalists and sceptics. In sports studies Maguire (1999)used modernisation, globalisation and Americanisation approaches to approximatethese positions. As ... Ritsumeikan Asia PacificUniversity, Japan where he established the APU s East Asia Regional Studies(EARS) centre. His research interests include regionalisation in the Asia Pacific and Europe,...