... how ambitious your CRM plans should be, first take a serious look at your existing CRM processes—the way in which you market to, sell to, and service customers. The better defined your processes ... technology your organization can successfully absorb today. If you don’t like the level of maturity of your CRM processes, then work to improve it. Once the changes have occurred, then upgrade your ... upgrade your CRM systems to match your new level of process performance. Make “Crawl, Walk, Run, Sprint” the mantra for your CRM technology evolution and you will find your success rates improve significantly....