... StrategyBuild a Social Infrastructure for Your Event Twitter, LinkedIn, Facebook, YouTube Social Media- tize Your Event WebsitesIntegrate Social Media with Event Registration30Utilize YouTube for Event ... on your social media investment. Set clear, quantifiable goals for event marketing in #socialmedia to measure the ROI http://bit.ly /event2 pt0 via @cvent #event2 pt012Building a Social Infrastructure ... to more easily join in on the social media conversations. (We’ll go into detail on how to tie social media into your event registration in a later chapter). Additionally, integrate your social...