... Projects the digital image from the digital cinema playback system on to the screen. Digital cinema projectors today use the DLP Cinema technology from Texas Instruments, although other suppliers ... to send the pre-show advertiting to cinemas via their ADSL link. Fiona Deans said that digital ads would need to be the same quality as the features, and one of their cinemas did manage totally ... standards within the digital cinema business, working with the European Digital Cinema Forum, the US (DCI) Digital Cinema Initiative, and with the manufacturers of digital equipment, and the Society...