... market-ing managers would rather meet the targets without having to resort to something as blunt and unsophis-ticated as a sales promotion. The advocate of brand advertising proclaims that sales ... placement and suitability for industries. This study content analyzes all the sales promotion related advertisements that appeared in a major Hong Kong news-paper. The research reveals that ... gifts, sampling, and point of pur-chase promotions and displays. Sales promotion works as short-term incentives to encourage pur-chase of a product or service (Kotler, Brown, Adam and Armstrong,...