... Blight and Douglas Turk. CRM unplugged releasing CRM s strategic value. John Wiley and Sons, Inc. 7. Sarah Dougan. Customer relationship strategies in financial services. Business Insights Lmt 8. ... prices when using non-banking services such as restaurants, hotels, tourism, cosmetic, household utensils, etc. - Credit guarantee in certain cases 21 3.2.2.6 Evaluation It depends on kind ... customers : o In sense of spirit: - Keep in mind the name of customers - Associate, organize and issue member card for customers in activities such as bodybuilding, tennis, swimming, dancing,...