... in the profession of design, ” the strategy includestools to help designers to more clearly advocate for the power of design and to articulate the value design can add to business at each step ... This client-designer partnership seemed to have itall. Hinrichs’s identity, packaging, and catalogs for The Nature Company notonly won a zillion design awards, they used the power of design to ... clients and designers are ina teamed situation, whether they like it or not, whether their experience lev-els are equal or not. Daly, who’s worked with many leading design firms, saysthat designers...