... reaction to it.86 The macro-environmentINTERNATIONAL BUSINESS RESEARCH The convergence–divergence–cross-vergence literature developed by IBresearchers deals with some of the same issues regarding ... (ed.), CorporateEthics: A Prime Business Asset, New York: the Business Roundtable, pp. 77–104.Nath, Raghu (1986), ‘Role of Culture in Cross-cultural and Organizational Research ,in Richard N. Farmer ... 244–55.xContributorsPreet S. Aulakh is Washburn Research Fellow and Associate Professor ofStrategy and International Business at the Fox School of Business and Man-agement, Temple University....