... traded company.Companies are organizations, no matter what their size, type, orproduct. This means you must have an integrated business plan nomatter who you are or what you do. Business planning ... importantwhether you are a start-up company in e -business or working on a multinational planning team. This book gives you a place to start, a system to make sense of the confusion around planning, ... managersis the failure of planning to reach all levels. That failure is directlyattributed to the planning model, the planning documentation,and the lack of planning accountability. Typically,...