THE FDIC’S ROLE AS RECEIVER CHAPTER 7 docx

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... interview with a journalist. The cues should cover the issues that are likely to arise in the interview and the approach that should be taken on these issues. • Cutting: the piece of written material ... communicate a brand to the various audiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the date specified...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed as an exclusive ... Coverage was achieved against a background of cricket news fighting for editorial space against the more glamorous sports such as football and the climax of the Premier Le...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE An AM or an AE what will you be? The path in PR can be as slow or fast as you want as your career is very much driven ... client-facing role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business-to-business) – that is promoting the company to other businesses, rather than ... and sending them to journalists to see if I can get them interested in the launch? I: Yes, although that is selling the job very short! Researching the right media for your press rel...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... external assessment based on business proficiency and all members must pass in order to join the trade association. In-house PR departments are not subject to such PR industry regulations as the Consultancy Management ... client’s individual needs. (See Chapter 3 for individual category definitions). In-house PR professionals, in contrast, are the clients, undertaking a PR programme...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... well in the end, and the client asks you to come up with creative ideas to launch the product A: you tell the client that you can promote this product in all the ■■ mainstream media within the next ... self and present off the cuff B: you compile a list of questions to ask the client prior to the ■■ presentation C: you don’t make an effort – if the client doesn’t like yo...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... 9EU Tel: 020 79 28 6928 The Newspaper Society Bloomsbury House 74 -77 Great Russell Street London WC1B 3DA Tel: 020 76 36 70 14 Web: www.newspapersoc.org.uk PR Week 174 Hammersmith Road London W6 7JP Tel: ... House 7 High Street, Teddington Middlesex TW11 8EL Tel: 020 8 977 77 11 Web: www.hollis-pr.co.uk Incorporated Society of British Advertisers 44 Hertford Street London W1J 7AE...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... UK PR agencies, and the accounts they hold. The more considered and targeted your application, the better your chance of being noticed and singled out. Don’t forget to read the marketing and trade ... or regularly visit the on-line sites of such publications. PR Week is the best source of agency news but there are a growing number of publications covering the industry like the...

Ngày tải lên : 20/01/2014, 00:20

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Tài liệu The UN’s Role in Nation-Building - From the Congo to Iraq pptx

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Ngày tải lên : 18/02/2014, 00:20

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