... CorporateServices at Union Savings Bank Introduction Union Savings Bank inDanbury,Connecticut,isacommunity bank dedicatedtothegrowthandprogressofitscustomersacrossConnecticut.Establishedin1866,the bank isrootedinthetraditionsofprovidingthebestservicetocustomersandgivingbacktothecommunity.Notonlydoesthe bank encourageitsstaffmemberstovolunteer,italsodonated$1.6millionin2011tocharitieswithinitsfootprint.Union Savings Bank currentlyhas29branches,6,500businessDDAsandassetsof$2.5billion.The ... ResultsFromJunethroughDecember,2011,Union Savings Bank reached$10millionin new businesssalesthroughthemerchantservicesprogram.“Oursalesgoalsfocusedonopeningacertainnumberofaccountsaswellasdrivingresidualincome,”saidRusiecki.“Wewereluckytoopensomelargeraccountslastyear,whichdrovethesalesfiguresup.”Beyondincreasedsales,the bank measuresthesuccessofthisprogrambypersonallyreviewingcustomersatisfaction.“Wecontactourcustomersperiodically,”saidRusiecki.“Maybeit’snotspecificallytoaskaboutmerchantprocessing,butwegenerallybringitup.Therearenoinstancesofcomplaints.EveryoneIhaveheardfromishappy–especiallywiththe24/7service.AllElavonrepresentativesarecarefultoaddressconcernsrightawaybeforetheybecomeproblems.”Rusieckihasgatheredalotofpositivefeedback.“Pricingflexibilityisonebenefitourcustomersreallyappreciate,”hesaid.“Ithelpsthemtocompeteinachallengingmarket.Theyalsolikesomeoftheotherperkswecanoffer,suchasgiftcards.Nowsmallerbusinessescanoffergiftcardsthathelpbuildcustomerloyalty.”Withaccessto new paymentprocessingsolutions,Union Savings Bank customerscansolverealworldproblems.“Ilovetohearstoriesabouthowwemakeadifferenceforourcustomers,”saidRusiecki.“Forexample,wehaveahomeheatingoildistributercustomerwhowastakingquiteafewchecksthatwouldthenbounce.Weworkedwiththeownertoshowhimitwasworthittoacceptdebitorcreditcardssohedidn’thavetochasepeopledownforpayment.Wesetupwirelessterminalssocustomerscouldpayondelivery.”Union Savings Bank –ElavonMerchantServices CaseStudy3 Likemanybanks,Union Savings Bank strivestosecurethewholerelationshipwithacorporatecustomer.“Wewanttobeafull‐serviceproviderforcustomers,”saidRusiecki.“Merchantprocessingisanothertoolthathelpstoroundoutourproductmixandcontributetothebottomline.Customersseethisasafeeforaservicetheyneed,somethingthathelpstheirbottomlineaswell,notjustapenaltyfee.”The ... CaseStudy2Oncetheimplementationandtrainingwerecomplete,Rusiecki’sCorporateServicesteamworkedwiththe Bank sretailbankingandmarketingdepartmenttogetthewordoutaboutthe new offering.“We’vegotanexpert at the bank whohelpsuswithourmarketingcampaigns,andwe’vetakenadvantageofvariouse‐marketingopportunities,”saidRusiecki.“Withelectroniccampaigns,wecanprepareallthemessagingandeverythingwithinafewdaysandmakesurewetargettheri...