... often free data can be gathered by the international marketer. . 2. History: get international or die?! If we define International Marketing Management as the fact of commercializing ... the International Management of marketing activities. In order to achieve this, the aim is two folded: a- Thinking process On the one hand to help students confronted with an international ... Gerald, Duerr Edwin, Strandskov Jesper; International Marketing and Export Management, fifth edition, Prentice Hall Financial Times (2004). Bradley, Frank; International Marketing Strategy, Prentice...