... NaturalSelection.”Charles Darwin (1859)Strategy-making has evolved over time, in line with the continuing changes in businesschallenges.2.2.1 The Beginning“If you do not look at things on a large scale, ... investments,advertising, pricing strategies, signalling, and the control of information (Teece, Pisano and Shuen, 1997).Allan Manning Strategic Management of Crises in Small and Medium Businesses ... fully convey my sincere appreciation.My sincere thanks also go to the business owners and managers who so willinglyparticipated in the study, and provided invaluable opinion and insight based...