... FRAMEWORK1. Customer care or customer service definition Customer service is the provision of service to customers before, during, and after apurchase. According to Jamier L. Scott (2002), Customer service ... keep your customersinformed; and the after-sales service you provide.2. The importance of customer service to business Customer service is normally an integral part of a company’s customer valueproposition. ... good customer service. How to deliver a good customer service? Put your customer firstFirstly, be up front, even bold, in stating how your goods or services make thingsbetter for your customers,...