... SMEs financing product, the German Savings Banks FundedCredit Scheme. Through the partnership with SBFIC (the German Savings Banks Foundation for International Cooperation)12from2005-2007, ... financialinstitutions in their educational role to stimulate the mobilization of savings. They set up campaigns that are innovative and add value to the bank inaddition to the marketing aspect. This pedagogical ... ofmicrocredit is estimated at USD 4 billion, serving 22 million borrowers, withan overall market penetration rate of only 6%. This market is, however, limitedand concentrated in just a few countries...