... has got to be what THEY want. Whether they trust in their dealings with you, they trust in the construction of the product, they trust in the promise you make, they trust in the quality, etc. ... increase the legacy value, the sustaining desire in the marketplace to keep owning, buying, and wearing and having your brand on their bodies. For many strong brands, three-fourths of the people ... building the personality, the dimension, the interconnection between your brand and the consumer, the greater the connection, the greater the bond, the greater the loyalty, the greater the sales,...