... the aesthetic quality of the data mapping techniques, and less on the usability of the according interaction methods. However, with the recent proliferation of online data visualization tools ... awareness of the positive role and purpose of aesthetic in the design of data visualization techniques. This paper focused on the effect in which data visualization s aesthetic has on specific ... considered. However, aesthetic is often seen as an add -on, implemented at the very end of the development process. In fact, aesthetic in the context of data visualization is still not methodically...