... such by the US Census, with some exceptions. 1 GLOSSARY OF MARKETING DEFINITIONS Sponsored by IFLA Section on Management and Marketing Updated and Corrected ... 1995. Definitions from other sources are referenced. Glossary of Marketing Definitions access Access to library materials and services, on one dimension, is represented in the location of ... form of communication management that seeks to make use of publicity and other nonpaid forms of promotion and information to influence feelings, opinions or beliefs about the agency/library and...