... that brand of item and that brand only. It only happens if: 1.) You establish in the eyes and the minds of your intended consumer what the promise of your brand clearly is and then you ... product introduction, periodic invitations to experience things, events, the cross selling, up selling you do all are important to building the brand. There’s a saying in marketing and in brand ... brand. So don’t minimize the extraordinary leverage opportunity, training, inspire and instill in your sales force the fullest passionate understanding, appreciation and respect for your brand’s...