... surface, they are visible artifacts and observable behaviors – mission statement, architecture, narratives, language, ceremonies, and norms of behavior and symbols that are shared. All of them are ... 2008) There are many ways of approaching corporate culture, among which the model of Edgar Schein – an America professor published in the book Organizational Culture and Leadership in 1992 has ... particular slogans, colors and designs. These symbols may be suitable with the brand of that organization. On the other hand, there are also symbols of power in the organization which employees have...