... KADISARVAVISHWAVIDYALAYAGANDHINAGARMASTEROF BUSINESS ADMINISTRATION (MBA) PROGRAMME SYLLABUS,TEACHINGANDEXAMINATIONSCHEMEEFFECTIVEFROMACADEMICYEAR2008‐09FOR MBA I,2009‐10FOR MBA II ... 2Curriculum The University follows the syllabus as prescribed. The following is the trimester wise course description for the MBA programme. The MBA programme is spread over two ... and Business Markets: Factors, Motivation, Perception, Learning, Buying Decision Process, Consumer Decision Making Theories, Organizational Buyers, Business Buying Process Business to Business...