... stop and think unnecessarily, like names of things, and links and buttons that aren’t obviously clickable. As a rule, people don’t like to puzzle over how to do things. The fact that the people ... important things you can do to make sure they see - and understand - as much of your site as possible. The net e!ect is like this Far Side Cartoon with Ginger and her owner. What users see when they ... fact of life - users don’t read pages, they scan them. Mostly because they re in a hurry, users know they don’t need to read everything, and frankly, they re good at it. melinda@hilemanholdings.comMelinda...