... and weaknesses, e-marketing initiatives, …- Identify future industry changes.Tier One E-Marketing Strategic Planning: Identifying brand differentiation variables and positioning strategies ... potential profitability, sustainability, accessibility, and size of various potential segments. The segment analysis in the B2C market with demographic characteristics, geographic location, ... stakeholders.Specify brand differentiation variables.Select positioning strategy.Tier 2Design the offer, value, distribution, communication, and market/partner relationship management strategies. Objectives...