... work for it, by limiting avail-ability, by delaying gratification, by heightening expec-tations, by fostering an enigmatic air of unattainability. It doesn’t serve demand; it creates it. As marketing ... pranksters and proudof it. It replaces the Seven S’s with seven veils. Its FiveForces are flim, flam, flirt, fiddle, and finagle. Its Four P’sare perturb, puzzle, perplex, and perhaps. Its Three C’sare ... problem is with the concept of—and I shudder towrite the term—“customer centricity.” Everyone in busi-ness today seems to take it as a God-given truth thatcompanies were put on this earth for...