... member of the profession. The letter acknowledges the inquiry, lists the services the professional will receive, details the costs of membership, and expresses adesire for the prospect to join the ... an offer of special membership rates. The organization of the letter builds goodwill toward the customer and the 85SALES, MARKETING, AND PUBLIC RELATIONS LETTERScommunity and leaves the reader ... prospective customer asked about, and offersspecial help to the prospect. The letter is short and to the point, and ad-dresses the needs of the prospect.Sample Letter 7.27 was written to accompany...