... hadn’t planned on buying. Install a bakery, and sales of bread, butter, and jam are almost guaranteed to increase. In fact, the whiff of baking bread has proven a profitable exercise in increasing ... - appeal of what they were viewing and smelling on a nine -point scale, ranging from very unpleasant to very pleasant. After crunching the data, Dr. Calvert discovered that for the most part, ... though, can smell activate some of the same areas of the brain as vision? Again, chalk it up to mirror neurons. If you catch a whiff of French Roast in the morning, chances are good your brain can...