... Approaches to Innovation First, let us explain in more detail what we mean by an innovation approach. It is, simply, a broad management framework that helps companies turn ideas into financial ... ideas into profits—what we call the innovation -to- cash chain. By being integrators and controlling each link in the chain, companies often assume they can reduce their chances of failure. Intel ... quality standards. Based on this understanding, the team leader invited a representative of Parmalat, the biggest private company in Nicaragua’s dairy sector, to join the team. Collaborating with...