... through a social application such as Marketo Social Marketing. The beauty of using an application to assist you in creating these sharing campaigns is that you not only have a streamlined way to ... SOCIAL MEDIA SWAT TEAMCreating a Social Media Governance BoardIn addition to your focused social media staff, you will want to create a social media governance board that is made up of executives, ... people to share our message. If you are reading a blog, in addition to the social share buttons that appear at the top, we also prompt our readers to share by having a share box pop up as they...