... want isn’t it? Then dive right into The Small Business Marketing Bible.” Sincerely, David Frey CEO, Marketing Best Practices, Inc. Author, The Small Business Marketing Bible” ... person who works for the business or with the business itself. Perhaps they had a great experience and they now have an emotional bond with the business. Unfortunately, unless the emotional bond ... for a testimonial, they will feel as though they are helping you and your business grow. Because they feel as though they have a direct hand in the success of your business, they will stay loyal....