... information providers based in the local community, public media stations provide a platform for understanding and a forum for dialogue. Stations are able to facilitate the coming together of ... 1GOALSANDOBJECTIVESAsadoptedbytheBoard of DirectorsonJune4, 2012. TheCorporation for PublicBroadcastingisaprivate,nonprofitcorporationcreatedbyCongressin1967.Themission of CPBisoutlinedinthePublicBroadcastingAct of 1967(asamended).Inbrief,CPB’smissionistofacilitatethedevelopment of, andensureuniversalaccessto,non‐commercialhigh‐qualityprogrammingandtelecommunicationsservices.Itdoesthisinconjunctionwithnon‐commercialeducationaltelecommunicationslicenseesacrossAmerica.Thefundamentalpurpose of publicservicemediaistoprovideprogramsandservicesthatinform,enlighten,andenrichthepublic.CPBhasparticularresponsibilitytoencouragethedevelopment of programmingthatinvolvescreativerisksandthataddressestheneeds of unservedandunderservedaudiences,particularlychildrenandminorities.CPBinvestsinprogramsandservicesthatareeducational,innovative,locallyrelevant,andreflectAmerica'scommonvaluesandculturaldiversity.CPBactsasaguardian of themissionandpurposes for whichpublicbroadcastingwasestablished.TheBoard of DirectorsestablishedtheGoalsandObjectivestosetCPB’sstrategicdirection.TheGoalsandObjectives,whichareperiodicallyreviewedandupdatedbytheBoard,aredetailedonthefollowingpages.Theyoutlinefourbroadareas of potentialimpact:ContentandServices,Innovation,Leadership,andSupport for PublicMedia.TheseGoalsandObjectivesreflectwhathavebeenreferredtoasthe“threeDs” – Digital,Diversity,andDialogue.CPBsupportsinnovationondigitalplatforms;contentthatis for, byandaboutdiversepeople;andservicesthatfosterdialoguebetweentheAmericanpeopleandthepublicservicemediaorganizationsthatservethem.I.CONTENTANDSERVICESGOAL:Promoteaneducatedandinformedcivilsocietythroughhigh‐qualitycontentandservicesdeliveredacrossmultipleplatforms.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Meettheeducational,informational,andculturalneeds of all of Americabysupportingthedevelopmentanddistribution of high‐quality,noncommercialcontentandservices,withparticularattentiontounserved,underserved,anddiversecommunities.B.Supportpublicmediaeffortstomakeavailabletheinformationthatcitizensneedinordertobeactive,participatingmembers of ourdemocraticsociety.2i.Helptoinformcitizensandfostercivicengagementbysupportingthecreationanddistribution of newsandinformationcontentthatpromotesunderstanding of criticalissuesinawaythatbuildsonpublicmedia’sroleasatrustedprovider of informationandsource for qualityjournalism.ii.Supportformaleducationandlifelonglearningbyinvestinginthedevelopmentanddelivery of educationalcontentandservices,withaparticularemphasisonservingAmerica’schildren.C.Supporttheeditorialindependence of stationsandproducersandsupporttheproductionanddelivery of contentthatisfair,accurate,balanced,objectiveandtransparent.D.Supportstationsintheirroleasessentiallocalinstitutions.Ensurethatcommunitiesareservedbyfinanciallysound,effective,locallyaccountable,andlegallycompliantpublicservicemediaproviders.Encouragecollaborationwhereusefulandconsolidationwherenecessarytoaccomplishthisobjective.II.INNOVATIONGOAL:Strengthenthequality of publicmedia’scontentandservices,andexpandaudiencereach,bysupportingpeople,organizations,andprojectswithinnovativeideas.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Fundhigh‐qualitypublicservicemediacontent for allethnicities,cultures,andages.Workingwithpublicmediastationsandproducers,makeinnovativeuse of technology,onlinedistribution,andbroadcastandmulticastchannelstoreachaudienceswhereverandwhenevertheyusemedia.Encourageeffectivecollaborationamongmediaorganizations.B.Providepublicmediaorganizationswithtoolstheyneedtoapplyinnovationeffectively.i.Supportthedevelopment of legal,financial,production,operating,engagementandresearchmodelssuitable for adigitalage.ii.Developresearchtoolstoaidintheevaluation of publicmedia’suse of innovativecontentcreationanddistributionmethods.3III.LEADERSHIPGOAL:Fosterthecontinuousimprovement of leadershipinpublicservicemedia.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Establishpublicservicemediaasaleaderingovernanceandcommunityservice.Developinitiativestohelpstationsandnationalorganizationsrecruithighlycapable,diversecommunityleaderstoserveasboardmemberswhocanguidetheirorganizationseffectively,ethically,andcreativelyandwhocanserveassuccessfuladvocates for publicservicemediaintheircommunitiesandrepresentpublicmedia’sinterestsnationally.B.Fosterapublicmediamanagementcorpsthatisdiverse,capableandinfluential.Helppublicmediaorganizationsrecruit,developandpromotediverseandhighlyqualifiedcandidates for managementpositionsfrominternalandexternalsources.Supportprojectsthatbuildtheability of publicmedia’sleaderstoharnessinnovation for greaterpublicserviceandeducation.IV.SUPPORT FOR PUBLICMEDIAGOAL:Increasetheawareness of theAmericanpeopleabouttheessentialcontributionsthatpublicservicemediamakestosociety.Increasesupport for publicservicemediaamongopinionleadersandfunders.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Increasetheawareness of thegrowingimportance of publicservicemediainmeetingtheeducationalneeds of theAmericanpeopleandasanewsandinformationproviderthatinformsthenation’scitizensaboutimportantlocal,national,andinternationalissuesinconformitywithGoalI.B.Developnewmodels of station‐basedcommunityengagementandlocalandnationaloutreach.C.Increasefinancialsupport for stationsbyconvertingincreasedpublicawarenessintogreatercommunitysupport.FY ... 1GOALSANDOBJECTIVESAsadoptedbytheBoard of DirectorsonJune4, 2012. TheCorporation for PublicBroadcastingisaprivate,nonprofitcorporationcreatedbyCongressin1967.Themission of CPBisoutlinedinthePublicBroadcastingAct of 1967(asamended).Inbrief,CPB’smissionistofacilitatethedevelopment of, andensureuniversalaccessto,non‐commercialhigh‐qualityprogrammingandtelecommunicationsservices.Itdoesthisinconjunctionwithnon‐commercialeducationaltelecommunicationslicenseesacrossAmerica.Thefundamentalpurpose of publicservicemediaistoprovideprogramsandservicesthatinform,enlighten,andenrichthepublic.CPBhasparticularresponsibilitytoencouragethedevelopment of programmingthatinvolvescreativerisksandthataddressestheneeds of unservedandunderservedaudiences,particularlychildrenandminorities.CPBinvestsinprogramsandservicesthatareeducational,innovative,locallyrelevant,andreflectAmerica'scommonvaluesandculturaldiversity.CPBactsasaguardian of themissionandpurposes for whichpublicbroadcastingwasestablished.TheBoard of DirectorsestablishedtheGoalsandObjectivestosetCPB’sstrategicdirection.TheGoalsandObjectives,whichareperiodicallyreviewedandupdatedbytheBoard,aredetailedonthefollowingpages.Theyoutlinefourbroadareas of potentialimpact:ContentandServices,Innovation,Leadership,andSupport for PublicMedia.TheseGoalsandObjectivesreflectwhathavebeenreferredtoasthe“threeDs” – Digital,Diversity,andDialogue.CPBsupportsinnovationondigitalplatforms;contentthatis for, byandaboutdiversepeople;andservicesthatfosterdialoguebetweentheAmericanpeopleandthepublicservicemediaorganizationsthatservethem.I.CONTENTANDSERVICESGOAL:Promoteaneducatedandinformedcivilsocietythroughhigh‐qualitycontentandservicesdeliveredacrossmultipleplatforms.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Meettheeducational,informational,andculturalneeds of all of Americabysupportingthedevelopmentanddistribution of high‐quality,noncommercialcontentandservices,withparticularattentiontounserved,underserved,anddiversecommunities.B.Supportpublicmediaeffortstomakeavailabletheinformationthatcitizensneedinordertobeactive,participatingmembers of ourdemocraticsociety.2i.Helptoinformcitizensandfostercivicengagementbysupportingthecreationanddistribution of newsandinformationcontentthatpromotesunderstanding of criticalissuesinawaythatbuildsonpublicmedia’sroleasatrustedprovider of informationandsource for qualityjournalism.ii.Supportformaleducationandlifelonglearningbyinvestinginthedevelopmentanddelivery of educationalcontentandservices,withaparticularemphasisonservingAmerica’schildren.C.Supporttheeditorialindependence of stationsandproducersandsupporttheproductionanddelivery of contentthatisfair,accurate,balanced,objectiveandtransparent.D.Supportstationsintheirroleasessentiallocalinstitutions.Ensurethatcommunitiesareservedbyfinanciallysound,effective,locallyaccountable,andlegallycompliantpublicservicemediaproviders.Encouragecollaborationwhereusefulandconsolidationwherenecessarytoaccomplishthisobjective.II.INNOVATIONGOAL:Strengthenthequality of publicmedia’scontentandservices,andexpandaudiencereach,bysupportingpeople,organizations,andprojectswithinnovativeideas.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Fundhigh‐qualitypublicservicemediacontent for allethnicities,cultures,andages.Workingwithpublicmediastationsandproducers,makeinnovativeuse of technology,onlinedistribution,andbroadcastandmulticastchannelstoreachaudienceswhereverandwhenevertheyusemedia.Encourageeffectivecollaborationamongmediaorganizations.B.Providepublicmediaorganizationswithtoolstheyneedtoapplyinnovationeffectively.i.Supportthedevelopment of legal,financial,production,operating,engagementandresearchmodelssuitable for adigitalage.ii.Developresearchtoolstoaidintheevaluation of publicmedia’suse of innovativecontentcreationanddistributionmethods.3III.LEADERSHIPGOAL:Fosterthecontinuousimprovement of leadershipinpublicservicemedia.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Establishpublicservicemediaasaleaderingovernanceandcommunityservice.Developinitiativestohelpstationsandnationalorganizationsrecruithighlycapable,diversecommunityleaderstoserveasboardmemberswhocanguidetheirorganizationseffectively,ethically,andcreativelyandwhocanserveassuccessfuladvocates for publicservicemediaintheircommunitiesandrepresentpublicmedia’sinterestsnationally.B.Fosterapublicmediamanagementcorpsthatisdiverse,capableandinfluential.Helppublicmediaorganizationsrecruit,developandpromotediverseandhighlyqualifiedcandidates for managementpositionsfrominternalandexternalsources.Supportprojectsthatbuildtheability of publicmedia’sleaderstoharnessinnovation for greaterpublicserviceandeducation.IV.SUPPORT FOR PUBLICMEDIAGOAL:Increasetheawareness of theAmericanpeopleabouttheessentialcontributionsthatpublicservicemediamakestosociety.Increasesupport for publicservicemediaamongopinionleadersandfunders.ToachievethisGoal,CPBwillpursuethefollowingobjectives:A.Increasetheawareness of thegrowingimportance of publicservicemediainmeetingtheeducationalneeds of theAmericanpeopleandasanewsandinformationproviderthatinformsthenation’scitizensaboutimportantlocal,national,andinternationalissuesinconformitywithGoalI.B.Developnewmodels of station‐basedcommunityengagementandlocalandnationaloutreach.C.Increasefinancialsupport for stationsbyconvertingincreasedpublicawarenessintogreatercommunitysupport.FY...