... xviiForeword Social Networks, Social Software and Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a perceived or proposed second generation of Internet-based services such as social networking ... number of social nets) Mutual engagement of participants in a coordinated effort to solve a prob-lem Development of trust, social cohesive-ness, sense of belonging Ratio of social activities ... interested in the processes of social transformation and includes the structure of the social world in his analysis whilst taking into account the coniction nature of social practice. It is not...