... percentage of your potential customers.The Keys to an Effective Search Strategy To incorporate search into your organization:Add search metrics to your data mix to better understand your audience, ... potential customers to go into your store, call you, or type your domain name into a browser, but moreoften than not these days, those potential customers will search for moreinformation. Television ... search. What is your organic search strategy? If you don’t have one, you’remissing a key piec e of your business strategy and shutting out manypotential customers who are looking for your business....